What Is Digital Media
Digital Media is a term you probably hear all of the time. If you are not in the industry, you are probably wondering what Digital Media really is. You may understand parts of it but do you have a clear meaning. Well to make it as clear as I can, Digital Media is any media which depends on electronic devices for its creation, distribution, view, and storage.
Popular examples of digital media include digital games, software, video games, digital videos, websites, web pages, digital audio (MP3, eBooks, etc.), social media, etc. Digital media has seemed to have replaced traditional media. An example of print media could be print. While print is still around, it does not have the influence it once had. It definitely does not have the influence of social media. The implication of this is digital media replaces magazines, newspapers, and printed books.
Since its inception, digital media has gradually influenced the way of life of the average person in both developed and developing countries. This is the same case for traditional advertising. However, social media gets its message out almost immediately. It also influences things like education, entertainment, journalism, publishing, public relations, politics, and business. Because of the innovation it has introduced so many options to so many different industries globally.
The Impact of Digital Media
Computers were created an exceptionally long time before they finally became accessible to virtually everyone.
While it seems like digital media is new, it is not. Computers and the way they process things have been around for a long time. For years computers were large, did not have a lot of storage, they were expensive and they definitely were not mobile. When it became possible for anyone to own them, their storage capacity, as well as their computing powers greatly increased this changed. The presence of smartphones and personal computers have made digital media more effective and accessible to
At the end of 2019 over 2.32 billion users of smart phones were in existence. This figure was expected to climb to 2.87 billion by end of year 2020. Who knows where we will be by the end of 2021?
Digital Media has Empowered Individuals
Today when we talk about digital media we are talking about videos, write-ups, articles, photography, graphic design, website design, social media management. That is not all, it is even possible to carry out business transactions on the internet. These are all things we can help with at Blanco Bleu Media. While digital media has become easier over the years an effective campaign is a lot easier for those that have made it our full-time job.
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